ERIC KNUTSON
Product Marketing & Enablement superhero - adept at crafting end-to-end solution materials and activities to achieve market success globally.
LEAD
CONVERSION
Conversion of qualified leads in
3-part AI webinar series at PROS.
30%
PARTNER ADVOCATE
Ownership of all GTM assets
with PROS partner Enable.
100%
SUBJECT MATTER EXPERT
Increase in readership after crafting 20 customer stories.
150%
VORACIOUS LEARNER
Invest in my roles
e.g. private aviation.
200%
Work Examples
The majority of assets from my recent employers (PROS, Volato, and Adobe) are only available upon request due to confidentiality. Webinars and freelance examples are visible now. Please contact me to view other assets.
MESSAGING
Product materials supporting different touch points of customer journey.
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Adobe Sign Messaging Hierarchy
Acrobat Solution Brief
PROS CPQ Messaging Guide
PROS CPQ Pitch/Technical Deck
PROS CPQ Blogs
Volato Fractional Deck
G280 One Pager/HondaJet One Pager
COMPETITIVE INTELLIGENCE
Battle Cards are comprehensive documents designed to cover corporate profiles, objection handling, and feature comparisons. I have added a competitive microsite too.
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DocuSign vs. Adobe Sign
Tungsten vs. Acrobat
Volato Competitive Framework
Volato vs. Wheels Up
Nicholas Air SWOT
PERSONAS
Created personas to help drive campaigns and activities.
​
Chief Digital Officer
Chief Experience Officer
VP Analytics
Data Architect
Data Engineer
ENABLEMENT
Variety of enablement and training materials to empower reps to discuss solutions across funnel.​
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Adobe Sign FAQ
Adobe Sign Discovery & Mapping Guide
PROS CPQ Objection Handling
PROS CPQ Cheat Sheet
Learning Session #1 - Competitive
Learning Session #2 - Pocket Stories
CAMPAIGNS
Script examples that supported lead gen campaigns. Analyses of customer sales data to report on performance and recommend changes to sales motion.
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Acrobat AI Assistant Email Sequence
Vendavo Competitor Email Sequence
Acrobat AI Assistant Funnel Reporting
PROS Analysis of CRM Sales Data
CUSTOMER
STORIES/INTERVIEWS
'Pocket' stories were designed to quickly educate reps about a customer's challenges, benefits, and use cases. Volato & Adobe interviews were used to validate value propositions and messaging.
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Accor
Adecco
Algolia
Arcade
Agromousquetaires
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WEBINARS
Developed the content for these PROS events.
Optimizing B2B Sales in an Increasingly Omnichannel Environment
How Combining Pricing and Rebate Management Fuels Growth and Profitability
GTM PARTNER
Core messaging and product collateral supported the GTM launch of this integrated partner solution.​
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PROS Rebate Management Messaging Guide
PROS Rebate Management Pitch Deck
PROS Rebate Management White Paper
PROS Rebate Management Blog
PROS Rebate Management Datasheet
PROS Rebate Management Battle Card
FREELANCE
Examples of freelance 'ghost' work developed for Gong, a software company.
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Give Your Onboarding Some Serious Muscle Blog
How Gong Accelerates Revenue Growth Blog
Sales Forecasting Landing Page
ABOUT ERIC
Born and raised in Toronto, Canada. Studied in Mexico, Argentina, and France. My partner Philip and I moved to Boston in 2000, and settled in San Francisco in 2014 for good. My primary pursuits are languages (French fluency, Spanish proficiency), traveling, skiing, cooking, dancing, music, history, current affairs, and reading. Most exotic travel experiences so far? Tanzania safaris and climbing Adam's Peak in Sri Lanka.
Decided five years ago to join the Airbnb host community. Awarded 'Super Host' status every year. We love the opportunity to meet people from all over the world and show off SF!